Combination of proven tools and methodologies maximize clients’ e-business investments

La Crosse, Wis., and Westborough, Mass., December 19, 2002 - Akibia Consulting, a proven leading provider of customer relationship management (CRM) solutions, and Firstlogic Inc., a global provider of enterprise information quality solutions, announced a new partnership today. Through this agreement, Akibia Consulting will integrate Firstlogic's industry-leading information quality solutions into the CRM solutions Akibia develops for their clients.

The two firms will discuss the importance of incorporating data quality as part of an organization's CRM strategy and highlight their partnership in a joint Web seminar on January 28, 2003 at 11:00 EST. Those interested in this free Web seminar can register at www.firstlogic.com/akibia.

"From both a software and methodology perspective, Firstlogic allows us to provide customers with superior CRM outcomes through enhanced information quality," says Bernard Drost, Akibia Consulting's vice president of technology.  Akibia Consulting delivers CRM value by providing tailored solutions to leading financial services, manufacturing, healthcare and technology organizations Akibia's approach incorporates comprehensive planning, integration and management services to ensure successful CRM outcomes that meet each client's exacting business, technology and customer needs.

Firstlogic's suite of information quality solutions helps business overcome a critical - and frequently overlooked - barrier to successful CRM implementations: the quality of information stored within enterprise databases. Firstlogic software tools can be seamlessly integrated into an organization's CRM infrastructure, enabling the enhancement of critical business data, elimination of redundant information and creation of a consolidated enterprise view of each customer or supplier. Empowered with accurate and complete information resources, businesses can realize their ultimate goal of superior market knowledge and customer intimacy more quickly.

"With ever-tightening technology budgets organizations are looking for proven technologies and services," says Scott Harward, vice president of sales for Firstlogic. Our partnership with Akibia Consulting is based on a mutual commitment to provide successful implementations and help deliver faster returns on our joint customers' CRM investments."

Organizations seeking more information about Akibia Consulting should contact Kate Cerasulo at kcerasulo@akibia.com or visit their Web site at www.akibiaconsulting.com.

For more information on Firstlogic's information quality solutions organizations can contact the firm at 888-215-6442 (608-782-5000 outside the U.S. and Canada), visit www.firstlogic.com or send inquiries to information@firstlogic.com.

About Firstlogic

Firstlogic specializes in enterprise-wide information quality solutions and services for e-business, data warehousing, and print and mail applications. Firstlogic provides information quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company’s Web site at www.firstlogic.com

About Akibia Consulting