|
The
new Firstlogic data append solution utilizes Qsent's iQ411
directory information services to offer the most current and
reliable telephone listings available in both real-time and
batch configurations. Combined with Firstlogic's suite of
information quality tools to cleanse and consolidate critical
customer and business data, the iQ411-enhanced customer records
make data stores more valuable for analysis and marketing
decisions. The joint solution provides real-time and batch
processing and powerful matching capabilities to make certain
that outdated or duplicate records are not being produced in an
organization's data stores.
"With
customer contact data decay rates at 5% per month, enterprises
intending to maintain or improve personalization must find a
way, not only to append, but also to update their customers'
contact information," said Doug Laney, vice president, META
Group. "Moreover, the need for real-time or near real-time
validation to help thwart fraud demands instant access to
accurate directory listings."
Qsent's
proprietary data enhancement and quality assurance processes
manage an average of 500,000 updates to phone listings daily.
The iQ411 service contains more than 140 million residential,
business and government listings, using the most reliable source
- local telephone companies. The updates are put through a
sophisticated data loading and cleansing processing to ensure
the highest level of accuracy. "Each year 60 percent of
directory listings change, making customer information
obsolete," says Eric Lesh, Qsent market manager. "This
obviously has a tremendous impact on the quality of the
information available to companies that want to market
effectively to their customers and prospects by matching the
most up-to-date phone listing information to a physical
address."
"Getting
updated directory information of this sort into corporate
databases has previously proven to be expensive and
inefficient," according to Steve Varsolona, Firstlogic
Information Quality market manager. "The only solution
available to organizations was to call directory assistance -
but the costs associated with the directory assistance service
itself, the human capital required, and the difficulty capturing
and integrating the data into a business practice made it an
alternative that really isn't practical. The Firstlogic data
append solution utilizing the iQ411 service allows our customers
to get the same benefits in a cost-effective, automated
fashion."
Organizations
looking for more information about the Firstlogic real-time
telephone directory update offering should call (888) 215-6442
or (608) 782-5000, send e-mail to information@firstlogic.com,
or visit Firstlogic's Web site at www.firstlogic.com.
About
Firstlogic
Firstlogic specializes in enterprise-wide information quality
solutions and services for e-business, data warehousing, and
print and mail applications. Historically known for its popular
software brands, i.d.Centric® and Postalsoft®, Firstlogic is
now recognized as the leading global provider of information
quality tools that enhance and match business-critical
information anywhere it is touched, stored, or moved across the
enterprise. In addition to developing commercial solutions,
Firstlogic partners with many systems integrators, consultants,
and original equipment manufacturers to provide its unique
technology to their end-user customers. Founded in 1984,
Firstlogic today serves thousands of customers worldwide,
including Fortune 1000 companies in the e-business, financial,
insurance, healthcare, direct marketing, higher education, and
telecommunications markets. For more information, visit the
company’s Web site at www.firstlogic.com.
About
Qsent
Qsent,
a leading directory information services provider, integrates
definitively accurate contact information into core business
processes to help build more profitable customer relationships.
This real-time contact information maximizes revenue potential
and customer satisfaction levels while preventing costs
associated with inaccurate or unavailable customer information.
Qsent's iQ411 service provides businesses with unmatched data
quality, flexible implementation using new concepts and
automation efficiencies. Headquartered in Portland, Ore., Qsent
is a privately held, venture capital funded corporation. For
more information on Qsent, visit qsent.com or email info@qsent.com.
|
LA
CROSSE, Wis., September 4, 2002 - Firstlogic, Inc., the
recognized leader for global information quality and mail
automation solutions, announced that it has recently partnered
with Qsent, a leading directory information services provider to
deliver a comprehensive telephone directory update solution that
seamlessly appends phone numbers to client address information.
These capabilities are particularly useful for firms concerned
about increasing customer intimacy, improving marketing
campaigns, and validating customer information to detect
potential fraud.