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Experian selects Xenos
software
to enhance eCRM strategies
Xenos
d2e Platform™ helps Experian's customers
improve customer relationships
Experian,
a $1.5 billion global information solutions company, has selected software
from Xenos (TSE: XNS), the data to e-content company™. The
company, which has operations in the US and UK, selected the Xenos d2e
Platform™ to enable a customer - one of Europe's largest broadband, TV,
telephone and Internet communications companies - to develop a successful
eCRM (electronic customer relationship management) strategy.
Experian selected the Xenos d2e Platform to
transform bills, statements and other 'high touch' customer documents into
Adobe PDF format. This enables the documents to be archived onto CD and
accessed easily and quickly by customer service representatives, and
customers via the Web.
"We print around 100 million bills and
statements per year for our clients," said Declan Rea, Fulfilment
Director at Experian and Reality. "The Xenos d2e Platform allows us
to not only replicate this client documentation electronically, but also
provides the opportunity for cross-selling and up-selling to customers. We
are significantly enhancing clients' communication processes and eCRM
strategies."
Experian evaluated software from six
vendors before selecting Xenos. "The Xenos solution was the only one
mature, robust and scalable enough to meet the eCRM demands of our
customers," added Rea. "We were also impressed with the
implementation and support services from Xenos - any queries we had were
dealt with quickly and professionally."
The Xenos d2e Platform is a component-based
architecture that allows solutions providers such as Experian, as well as
large 'bricks and mortar' organizations, to select the appropriate
software for their needs. Experian selected the AFP2PDF component of the
Xenos d2e Platform, plus Xenos' Intelligent Document Control, running on
an IBM RS/6000 platform under the IBM AIX operating system. It was
important that the Xenos solution was fully interoperable with Experian's
IBM Infoprint Workflow system.
Other organizations are expected to benefit
from Experian's use of the Xenos solution in the near future. Rea
anticipates that up to 20% of Experian's printed output will be available
electronically by April 2001.
Glen Manchester, President and CEO of Xenos,
said: "The success of our solutions at Experian is a result of our
strategy of targeting ASPs. Xenos' technology is not only providing
powerful information solutions to Experian's existing clients, but will
provide ongoing business opportunities and revenues for both our
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