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February 2001 |
Volume III, Issue II |
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February 2001 |
Volume III, Issue II |
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HotSocket Utilizing Group 1´s DataQuality.net to Improve Response Accuracy for Client Marketers´ Online Campaigns HotSocket Bundles Group 1´s Data Quality ASP Service Into Its SMART Optimization Engine Lanham, MD and New York - HotSocket, the marketing services company that improves marketing performance by analytically serving consumer interactions, announced that it has integrated Group 1 Software's (Nasdaq: GSOF) DataQuality.net Web service into its SMART ™ optimization engine to increase the precision of the results HotSocket generates for clients. Group 1 is an industry leader in customer data quality. HotSocket works with marketers to build, serve and optimize online marketing campaigns. The company delivers superior results by using its proprietary SMART (Sales-driver Measurement Analyzed in Real-Time) technology to test multiple versions of online promotional offers in real time, and identify the version that will drive the best results. Using these analytics, HotSocket also optimizes future offers, prompting more consumer action and leading to higher conversion rates. The addition of DataQuality.net's real-time address validation, geographic coding, and appended demographics now allows HotSocket to better ensure the integrity and enrichment of the customer data that it generates through its campaigns, and then delivers to its client marketers. "Our commitment is to drive the best transactional results to our direct marketing clients, and continually improve the process that we use to deliver results" said Dev Bhatia, founder and CEO of HotSocket. "Adaptation of Group 1's capabilities is a good example of our commitment to integrate best of breed point applications into our platform to deliver improved results for clients." "We're pleased to have been selected by HotSocket to improve their clients' marketing campaigns," said Ken Chow, Vice President of business development and e-Commerce at Group 1 Software. "This alliance underscores the tremendous added value DataQuality.net provides to advanced analytic CRM applications such as HotSocket's SMART optimization engine." |
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Ken Leslie, |
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Publisher |
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Andi Serratos, |
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Editor in Chief |
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©2001 |
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